Copywriter & Creative Director
Copywriter & Creative Director
In 2022 Yahoo Mail launched a robust new update to its mobile app. Nearly half of our creative team threw down concepts and lines to get the go-to-market ideating going, and that’s when I really hit my stride giving punchy voice to the little things that can drive you crazy tackling your everyday to-dos and positioning the app as the solution. The campaign took home a few honors at the LA Addys. Note on the “Clones” spot: Story and end line are my work; dialogue the brilliance of the ACD on the project.