Copywriter & Creative Director
Copywriter & Creative Director
How exciting is it to attend a virtual sales conference after nearly a year of virtual everything? Well, it helps if you create energetic packaging around the event. The FTW theme worked as a rallying cry and the graphics built on repetition of phrases and rules to bring a pep rally vibe. We built the event hosting site, a swag site and a slew of comms that lured all the North American teams to attend. And our opening video played off of the WFH life relying on audio to leap off the screen and into the headphones.