Copywriter & Creative Director
Copywriter & Creative Director
A video series promoting tech job opportunities at Oath through the stories of its engineers and data scientists. Rather than do the standard talking head and b-roll montage promo, we blended audio interviews with photography and animation to bring the stories to life. The videos ran as a Quartz branded content campaign and across social with links back to a hub page, where we hosted related blog posts and job listings. The initiative delivered 9.1M views—100% over goal.